Do you know there is a Global Handwashing Day (GHD), that's celebrated on 15 October across 100 countries in the world? That's TODAY! =D
Washing our hands might be such a common action we do everyday that we do not think much about. But the reality is that in many parts of the world, due to the lack of awareness of the importance of handwashing with soap, more than 2 million children die from diseases such as Diarhoea and Pseumonia every year. These children do not even have a chance to live beyond 5 years old. But the good news is many of these deaths can be easily prevented with regular handwashing with soap.
Lifebuoy has been actively helping more children reach the age of 5 through its school programs and its celebration of the Global Handwashing Day since 2008. By working with Millennium Villages initiative, Lifebuoy brings hygiene education to children across 10 countries in Africa. This is really a meaningful initiative, I feel. By reaching out to these children who live in environments with poor hygiene conditions, the brand targets to help these children reach their 5th birthday one at a time. Indeed, there is power in ONE - One by one, we can change the world and make it a better place.
Perhaps, this initiative comes closer to my heart because I am a mum of two young kids.
Living in an affluent country like Singapore, where hygiene is not much of an issue, we can easily take things for granted. In many parts of the world, being able to grow up into adulthood is an achievement. Childhood mortality is a common issue in those parts of the world and yet something very distant from the world I live in. I feel very thankful and grateful all of a sudden because my kids know the importance of washing their hands regularly and lathering their hands with soap is one of the fun things they enjoy doing (So much so that I have to nag at them to stop playing with the soap bubbles! =.=)
By the way, Lifebuoy handwash kills 99.9% of germs in just 10 seconds, and for that reason, it is the choice of handwash in my household. If you know my kids and how dirty they can get after playtime, you know that's really essential.
Jayne: "Good job. Very clean!"
Wondering if there's anything you can do to be a part of this meaningful initiative? You, too, can play a part to help a child reach 5, by pledging on Lifebuoy's Facebook page. With every pledge, Lifebuoy will commit to teach a child hygiene education through PSI, a Unilever Foundation Partner. I've pledged. Go on and pledge too! We can all save lives through our one simple act. After you've pledged, spread the world around to others who wish to be a part of this cause as well.
Make your pledge today, and you too can be that someone to make a difference. =)